Banyumas, a small city in Central Java is the home of the Indonesian villagers who grow and harvest our Coconut Sugar. The majority of people in Cilongok Sub-District, Banyumas worked as sugar farmers to be made block sugar. The sugar was used for sweet-soy sauce factory. However, The farmers here should face some problems, such as the sugar price instability, the dependency of the farmers to broker, no guarantee of supplier, weak market access, and low quality of sugar resulting the low product competitiveness.
Concerning those issues, the generation of the farmer community started to think about how to change mindset of the local farmers to develop or make innovation ofthe products with the basic product of organic coconut sugar. In 2011, “NIRASATRIA” was established to begin the production of natural and hygienic organic coconut sugar. Our intention is “Produce the best quality of Indonesian coconut sugars, and share them with the world”.